MERRIAM, Kan. (June 6, 2018) – Consumers don't often agree on much. But recent research highlights 96 percent of consumers do agree that they consider it important to know where their fresh pork is produced. With this in mind, Prairie Fresh® will rebrand this summer to showcase how the fresh pork brand purposefully connects every step between its farms and family tables around the world, featuring the new "Our Farms. Our Commitment." tagline.
This Prairie Fresh rebranding publicly underscores the brand's commitment to values that are important to consumers, such as ensuring the well-being of animals, the environment, employees and the communities where the pigs are raised and the pork is processed. And research shows that after learning about the benefits of that commitment, 3 in 4 consumers are more likely to purchase Prairie Fresh products.
The new Prairie Fresh rebranded product lines include:
Production of fresh pork products with the rebranded labeling started this week.
"Consumers agree the 'Our Farms. Our Commitment.' tagline resonates with them. After viewing our newly redesigned labels, consumers expressed strong purchase intent – nearly 80 percent – across all product lines," says Scott Webb, vice president, domestic sales and marketing, Seaboard Foods. "Our research tells us that our new packaging and tagline embody key benefits that are important to consumers, such as food safety, consistent quality, humane animal handling, sustainable practices and transparency."
As awareness of these newly rebranded Prairie Fresh products increases, Seaboard Foods, which markets and sells the brand and is part of the connected food system with strategic partner Triumph Foods, anticipates retail interest in carrying the product line to increase because it aligns with what consumers are asking for in their fresh pork.
About Prairie Fresh®
Prairie Fresh® is the brand of a uniquely connected food system that relentlessly seeks a better way to produce wholesome pork by purposely connecting every step between its farms and family tables around the world. This commitment ensures the well-being of the animals, the environment, employees and the communities they call home. Sold and marketed by Seaboard Foods, Prairie Fresh is the official pork supplier to Operation BBQ Relief (OBR) and provided pork for OBR to prepare 376,000 meals following natural disasters in 2017.